Bucks County Coffee - Around Christmastime a member of our staff brought in a bag of Mistletoe Blend Coffee from Bucks County Coffee Co. It has been the only coffee brewed at our HQ for months now. We knew that this Christmas coffee wasn't going to last on the store shelves so we stocked up. When I say stocked up, I mean that we had staff members buying by the case. It seemed as though we'd have coffee for years. Sadly this isn't the situation because… Continue

Looks like the Bank of Canada governor Mark Carney has formally announced that the "recession" is over..



http://www.ottawasun.com/news/canada/2009/07/23/10234406.html



What is particularly curious is that Canada has historically relied almost exclusively on traveling in the wake of the Good Ship USA when it comes to economic recovery - this time it appears Canada is determined to right its own ship. It's difficult to say how this news will ultimately impact Canadian… Continue

Branding is not dead. How branding is achieved has changed. Interactive marketing can learn lessons from the great pitchmen of our time. In a challenging economy, new answers to the old questions need to be found. Branding is alive and well. Branding is happening all around us. MBAs are taking the back seat to mavericks who really understand the Internet.



Let's give credit to perhaps the greatest maverick in marketing and advertising ever, Billy Mays.A decade ago when Billy Mays… Continue

I can't recall the last time that I used a Phone Book to find a number or an address. The last time the phone company dropped books off at my house I chuckled to my friend that I was about to tell the phone book throwers that they can keep their book and save a tree because I already have the Internet. I can't remember the last time that I relied on the Newspaper for up to the minute information on local and global events. It has been years since a paper catalog was where I ordered something… Continue

The world is all aflutter about Twitter. Grandma and Grandpa are your Facebook friends. YouTube creates overnight celebrities. Friendster showed us the power of six degrees of separation. Just as Blogging took the world by storm in the earlier part of the decade, Social Media is the new buzzword in many marketing plans. Prime knows how companies can leverage this hot sales and marketing tool to win. Social media isn't a new thing, but rather a global realization that people congregate at sites… Continue